ACC Distribution Becomes the Official Distributor of Cecotec in the Baltic States

ACC Distribution continues to strengthen its position in the Baltic technology market by consistently expanding its portfolio of represented brands and partnering only with the most reliable manufacturers – ensuring that both partners and end users always have access to innovative, modern, and relevant solutions. This strategic direction is confirmed by the latest achievement: ACC Distribution, one of the leading wholesale electronics distributors in the Baltic region and part of the “Acme Grupė”, has become the exclusive official distributor of Cecotec across the Baltics. 

The Cecotec Brand: A Commitment to Innovation and Accessibility 

“The Cecotec brand was not new to us – we had been actively following the company’s growth, innovation, and dynamism for some time. The negotiations with this Spanish manufacturer were intensive and required not only consistency but also a clear presentation of our vision. Thanks to persistent and dedicated work, we achieved our goal – we became the exclusive distributors of Cecotec products in the Baltic countries,” says Asta Norkaitienė, Brand Development Manager at ACC Distribution. 

In just a decade, Cecotec has become one of the largest home appliance manufacturers in Spain. The company stands out with its revolutionary philosophy of democratizing technology – making advanced solutions available at affordable prices. Founded in 2013 by brothers César and José Orts, Cecotec had a mission to revolutionize the world by offering high-quality, innovative technologies accessible to all. Having met many of its goals, the company continues to grow by expanding both its product range and its network of partners. 

The Cecotec assortment includes over 4,000 products – from robotic vacuum cleaners, to kitchen machines, electric scooters, and beauty and personal care products. The company operates in more than 50 countries, and its logistics centers in Spain, France, Italy, Germany, and Portugal ensure fast and efficient delivery. 

Strategic Growth and Value Synergy with Cecotec 

In the first stage of cooperation with Cecotec, ACC Distribution chose the small domestic appliances category, which includes kitchen, beauty, and climate solutions. The selected products already demonstrate high demand in the Baltic markets and are attractive to both traditional retail and e-commerce partners. 

ACC Distribution partners can expect not only a reliable logistics model, but also the opportunity to benefit from brand communication synergies, competitive pricing, and access to innovative products entering the Baltic markets for the first time. “By working with Cecotec, we can offer value that extends beyond the product itself – including a full package of services: from training to promotional materials and marketing support,” A. Norkaitienė emphasizes. 

In the near future, the product offering is planned to expand – in 2026, the assortment will be supplemented with large household appliances and consumer electronics. The goal is to make the Cecotec brand increasingly recognizable in the Baltic States and aligned with the needs of today’s consumers. 

This partnership with Cecotec not only strengthens ACC Distribution’s position as a leader in technology distribution in the Baltic States but also opens new opportunities for all partners. It is a long-term strategy focused on growth, innovation, and greater value for both businesses and end users.