A New Era of Artificial Intelligence in Everyday Computing

Not long ago, artificial intelligence (AI) was mostly associated with specialized software, scientific experiments, or platforms like ChatGPT. Today, however, it is making its way directly into the devices we use every day – not as an optional add-on, but as an integrated component of the computer, operating in real time. This technological shift is most evident in the new category of Copilot+ PCs – AI-powered laptops first developed and introduced to the market by leading manufacturers in the Windows ecosystem, including ASUS.

According to Irmantas Cibulskas, Brand Development Manager at ACC Distribution, this is more than just another step forward in technological progress – it is a leap that changes user behavior:

“We’re talking about a personal computer that also becomes your assistant: it learns from your working habits, suggests solutions, and helps organize information. In this case, it’s not the user adapting to the technology, but rather the technology adapting to the user’s working style,” the expert explains.

Irmantas Cibulskas, ACC Distribution Brand Development Manager

AI Integration: From Processor to Decision-Making

Unlike traditional computers, Copilot+ PCs are equipped with a dedicated neural processor, enabling many AI tasks to be performed directly on the device—without requiring a constant internet connection. This not only speeds up workflows but also ensures a higher level of data security. Users can instantly translate text into multiple languages, edit images, summarize lengthy documents, or even automatically generate the structure of a presentation based on a chosen topic or content. All of this happens seamlessly, without additional tools or disruptions to the workflow.

According to Irmantas Cibulskas, this kind of assistance allows the computer to truly become a collaborator rather than just a tool: “Today’s users want results quickly, but also with precision. AI delivers what previously had to be done manually—analyzing, selecting, structuring. The computer no longer just follows instructions; it understands the outcome the user expects,” he explains.

To ensure optimal AI performance, ASUS integrates the latest processors from different manufacturers, including „Snapdragon® X Elite“, „Intel® Core™ Ultra“, and „AMD Ryzen™ AI“. All are designed for efficient AI use, extended battery life, and smooth multitasking.

Expert Insights: How to Choose the Right AI-Powered Computer

According to Irmantas Cibulskas, more and more users are choosing their computers based on a combination of factors: mobility, AI capabilities, display quality, and cooling efficiency. The „ASUS Zenbook“ series, which belongs to the Copilot+ PC category, clearly reflects these trends.

The „Zenbook A14“ is most often chosen by those who value maximum mobility—it weighs less than one kilogram yet comes equipped with the powerful „Snapdragon X Elite“ processor and an exceptionally long-lasting battery that delivers over 30 hours of use. “This is one of the most compact AI-enabled devices on the market, allowing users to work productively without a charger for up to two full working days,” notes I. Cibulskas. He adds that this model is especially popular among students, traveling professionals, and creatives who need not only power but also the freedom to move.

The „Zenbook S14 OLED“ stands out with its vivid „OLED“ display—a technology in which each pixel emits its own light, delivering exceptionally rich colors, precise contrast, and true blacks. Combined with the „Intel® Core™ Ultra 7 processor“, it is one of the best choices for content creators or anyone who values visual accuracy. “Color accuracy, high contrast, and the ability to edit video or design projects without lag—these are crucial features for creative professionals,” the expert explains.

The „Zenbook S16“ is designed for professionals who need a highly powerful yet visually refined device. Measuring just 1.1 cm thin and weighing 1.5 kg, it houses the advanced „AMD Ryzen™ AI“ processor with a neural processing unit (NPU), ensuring smooth AI functionality and lightning-fast data processing. This model also features whisper-quiet cooling and a durable „Ceraluminum“ chassis. “The „Zenbook S16“ is ideal for both engineers and executives seeking a device that combines performance with elegance—equally suited for everyday work and professional representation. Its color options—minimalist „Scandinavian White“ or the more expressive „Zumaia Gray“—allow users to align the laptop with their personal or business style,” notes I. Cibulskas.

Artificial Intelligence Becomes the Driving Force of the Computer

One of the greatest advantages of Copilot+ PCs lies not in technical specifications, but in the real benefits they bring to users. Whether working remotely, preparing projects, or studying, AI can not only respond quickly to tasks but also proactively suggest actions.

For example, students can use AI tools to better understand a subject, organize information, or refine the structure of their assignments, while creatives can generate visual ideas or content directions. In this way, AI does not replace the creator but serves as an assistant that helps them work more efficiently. These processes become faster, repetitive tasks are reduced, and users can dedicate more focus to creativity and decision-making.

However, according to Irmantas Cibulskas, artificial intelligence integration is not the only factor worth considering: “Design and material sustainability are becoming just as important. ASUS Copilot + PC models are made from „Ceraluminum“—a material that combines the refined aesthetics of ceramic with the durability of aluminum. The result is not only an innovative but also a long-lasting solution.”

Here, design and functionality go hand in hand: a slim chassis, extended battery life, quiet cooling system, protection against damage, and even the added benefit of the complimentary „ASUS Perfect Warranty“, which provides one year of accidental damage protection.

“This warranty covers situations such as laptop damage from drops, impacts, or physical stress, liquid spills, or even power surges. To take advantage of the service, users simply need to register their device within 90 days of purchase. It’s a practical solution for those who work actively, travel frequently, or simply want the peace of mind that even accidental incidents won’t result in major losses,” the expert emphasizes.

Artificial intelligence in computers is no longer just an add-on—it has become the driving force of the machine. Copilot+ PCs, such as the „ASUS Zenbook“ series, prove that speed, mobility, sustainability, and AI-powered assistance can all be combined in a single device.